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毕业论文的摘要，可是我的英语水平实在有限，请大家帮个忙看看。 [摘要]：如果一个城市不想被淘汰，就必须借助城市营销提高城市竞争力，像经营品牌一样来经营一座城市。目前，青岛品牌经济发展已经进入新的历史时期，正处在一个自我超越的新阶段。除了在国内准确定位，更需要在国际这个坐标系中寻找位置。现代市场竞争力的主要因素是品牌、技术、管理这三大因素，从一个城市看，品牌经济的强弱，直接决定着城市经济的强弱，直接决定城市在未来分工格局中的地位。青岛是国家首批确定的十五个经济中心城市，青岛品牌经济的崛起与发展，推动着青岛成为世界知名特色城市和全国重点中心城市的一员。通过分析青岛城市营销的发展现状， 探讨适合青岛城市品牌定位的营销之路， 塑造魅力城市。
[ Abstract ]: If a city does not want to eliminate, must draw supportfrom the city marketing to enhance the city competitive ability,equally manages a city like the management brand。
At present, theQingdao brand economy development already entered the new historicalperiod, was occupying a self- surmounting new stage。
Except in thehome accurate localization, needs to seek the position in theinternational this coordinate system。 The modern market competitionstrength primary factor is the brand, the technology, manages thesethree big factors, looking from a city, the brand economy strong andthe weak, directly was deciding the urban economy strong and the weak,directly decided the city will divide the work in the pattern in thefuture the status。
Qingdao is the national first batch determination15 economic centers city, Qingdao brand economy rising with thedevelopment, impels Qingdao to become the world well-knowncharacteristic city and nation key key city。
Through analyzes theQingdao city marketing the development present situation, thediscussion suits the Qingdao city brand localization road of themarketing, molds the charm city。
。
If a city do not think by elimination, must have the aid of city sale raising city competition ability, like operation trademark as come to manage a city。
Now, Qingdao trademark economic development has entered new historical period , is being in a new stage that self surmounts。
Except domestically accurate location, need to more seek location in this international coordinate is。 The major factor of modern market competition ability is trademark and technical, this 3 management big factors , is seen from a city, the economy of trademark strong weak, directly decide the strong weak, direct decision of city economy city the position in the future general layout of division of labour。
Qingdao is 15 national first definite economic central cities, Qingdao trademark is economic to rise abruptly with development promote Qingdao to become one of world famous characteristic city and nation-wide key central city Yuan。
Know excessive Xi Qingdao city sale develop present situation, discuss the road that suits the sale of Qingdao city trademark location , mould glamour city。
。
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