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商业广告的本质决定了它的最终目的是销售，而要达到这一目的，商业广告必须能够提供让消费者产生购买冲动的利益点，无论这个利益点是有形的功能性价值，还是无形的心理附加值。因此，商业广告总是尽力表现产品或服务能够引起购买冲动的一面。人们对美的有意识或潜意识的追求，商业广告的美感冲击直接影响着消费者对商品的购买。面对商业广告美学，它的基本规律是什么？特征是什么？商业广告美与传统美学的联系是什么？在商业广告美中我们应注意些什么问题？商业广告美在广告表现（影视广告）中是怎么得到完美体现？文章对此进行了深入细致的探讨。
The ultimate purpose of the biz advertisement determined by its hypostasis is to promote the sales。To do this ,it must provide the interest point which can arouse customers' purchasing impulsion ,no matter it's tangible function-price ratio or intagible mentality append value。
So biz advertisements always show the aspect that can arouse customers' purchasing impulsion of the goods or sevices。Because people pursue beauty consciously or unconsciously,the impact of beauty derectly affects customers' purchasing 。
Faced with advertisement esthetics,what is it's bisic rules? what is it's characteristics? what's the relationship between traditional esthetics and advertisement esthetics? What problems we must pay attention to in advertisement esthetics? how to exhibit it completely in advertisement (film - video image advertisement)? The article probes intensively on these。
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The ultimate purpose of the biz advertisement determined by its hypostasis is to promote the sales.To do this ,it must provide the interest which can arouse customers' purchasing impulsion
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答：1：（日方）此次参观，重点在与帮助XX公司做好各项前期准备工作，以便日后XX产品可以直接从中国出口装运至英国，预计日方将在2006年2月底进行最后的确认。 Th...详情>>
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